Disruptive Innovation Professional Innovation Management

Question: Discuss about theDisruptive Innovation for Professional Innovation Management. Answer: Introduction: By definition, a disruptive innovation is one that has the potential to disrupt the market. Typically, these are the products that create the new market and new value network (Chiesa, 2016). The products that fall under the category of disruptive innovation would attract altogether a new customer base. One of the basic things that differentiate disruptive innovation from traditional innovative products is the focus on market development. Apples I phone is a phenomenal product. However, it would be little too aggressive to put it under the category of disruptive innovation. I Phone is a product in the smart phone industry. When Apple launched I Phone, the market was already there. I Phone should not be put under the category of disruptive innovation because Apple did not focus on extensive market development with I Phone. Apple concentrated its efforts on product development (DeWitt, 2015). Though, there was certain amount of market development involved; however, I phone has to compet e with other players like Samsung in a known market. Generally, the new startup companies launch the disruptive products or disruptive innovation. However, Apple was an established company when it launched I Phone. Therefore, it may not be entirely correct to put I Phone in the category of disruptive innovation (DeWitt, 2015). I Phone made things better for the customers in the existing market but it did not disrupt the market with complete altogether new product. References Chiaroni, D., Chiesa, V., Franz, S., Frattini, F., Urbinati, A. (2016, June). How incumbents manage waves of disruptive innovation: an empirical analysis. InISPIM Innovation Symposium(p. 1). The International Society for Professional Innovation Management (ISPIM). DeWitt, P. E. (2015). Why Apple, Tesla, and Uber Are Not 'Disruptive'. Retrieved from: https://fortune.com/2015/12/17/apple-tesla-uber-not-disruptive/